Blog

Running an ad during the Super Bowl used to be the height of American marketing; however, over the years the viewership has dropped and even the devoted viewers are dividing their attention between the game and the discussion about the game on social media. Appealing to the web has become more important than a 30-secondRead more

If you missed last weeks blog post discussing “Ongoing Digital Marketing Trends for 2020” be sure to head over and read that one first! Today we are discussing the NEW trends for 2020! There are seven new trends you and your business should be aware of in order to better reach and satisfy your consumers!Read more

With the new year approaching, it is important to stay on top of which trends are here to stay. With that being said, it is equally important to be informed of new digital trends affecting how consumers view content. Stay tuned for a new blog post next week discussing these new trends!Read more

Did you know that, as of June 2019, there were over 2.41 billion monthly active Facebook users worldwide? That’s more than a quarter of the world’s population! This is just one example of why social media platforms should be a necessary part of a business’s marketing plan. Along with the growth of social media weRead more

TikTok is a video based social app, which allows users to make short, looping videos with special effects and musical overlays. There are currently more than 500 million monthly active users, most of them being young adults. Some brands are beginning to experiment with the app. TikTok recently launched an advertising process and hyperlinking capabilities.Read more

It’s often tough to determine which methods will connect the most effectively with consumers in this ever-changing marketing world. Just when marketers believe they understand their audience, a new technology, behavior, or even a totally new audience changes everything. That being said, it’s practical to reflect on past year’s patterns and pay attention to growingRead more

The $261 million Pinterest earned in its second earnings report this year, $238 million came from the United States. They expect to surpass $1 billion in revenue in 2019. Pinterest has also seen a 30 percent user increase year-to-year. The majority of their monthly active users are international: 215 million global compared to 85 millionRead more

It’s easy for the Nikes and Taco Bells of the world to launch creative social media ploys. What about those that are less established and less interesting industries? No brand category is too boring for social media. If you have a strong brand, a good understanding of your consumers and are willing to take risks,Read more

It’s almost impossible to have a successful business today with no social media strategy. Succeeding online requires an extensive plan, dedication and a lot of patience. Here is a 10-step checklist of what you’ll need:Read more

Even the most experienced social media gurus make mistakes, so it’s worth a quick read or reminder of the common errors. Are you guilty of any of these marketing sins?   Publishing too often or too infrequently   Publishing too much can annoy your followers, however, publishing too little can greatly reduce your reach. So,Read more