Did you know that, as of June 2019, there were over 2.41 billion monthly active Facebook users worldwide? That’s more than a quarter of the world’s population! This is just one example of why social media platforms should be a necessary part of a business’s marketing plan.
Along with the growth of social media we have seen a growth in the performance of videos on those platforms. With close to 3 billion hours of video being watched every day on Facebook alone, we can see why 51% of marketing professionals name video the type of content with the best ROI. In fact, it has been shown that social media posts with video have 48% more views than those without.
Here is an example of a video we created for an upcoming holiday campaign in celebration of Day of the Dead.
If you are considering using videos on your social media as part of your marketing strategy, here are a few things to keep in mind:
Make it eye catching. Find a way to make consumers want to stop and watch your video. This means that you only have a few seconds at the start of the video to grab the viewer’s attention.
Make sure the video makes sense without sound. Most users do not have sound enabled in their feed, so the video should make sense to viewers whether they have it on or not.
Keep it short and sweet. As technology continues to grow, viewer’s attention span continues to decline. The most effective videos are kept between 6-30 seconds in length.
Have fun! This is your chance to show some personality, so get creative and have fun.
If you are looking for a unique way to reach your customers, partner with us to create your next video.