With the new year approaching, it is important to stay on top of which trends are here to stay. With that being said, it is equally important to be informed of new digital trends affecting how consumers view content. Stay tuned for a new blog post next week discussing these new trends!
AI and machine learning have made it so chatbots have become more sophisticated and can handle more complex requests. Chatbots will continue to be used across company websites for quick customer service efforts.
Video will continue to be a must in 2020. Besides posting videos on social networks and on company websites, try live videos. Live videos are watched 3X longer than videos that aren’t live. Checkout some OUR videos we have done this past year!
- Position “Zero” in SERP
Position zero is the featured snippet of text that appears before the search results, it is now the top spot and highly desired. See example below:
- Influencer Marketing
Influencer marketing is not going away anytime soon. In the past, the focus was on huge celebrities with tens of thousands of followers, but now companies are working with people with a much smaller social media following. Influencers allow brands to reach their targeted audience with a voice that their followers trust. Brands that leverage influencers to spread their message see an ROI 11X higher than they do with other digital marketing methods.
- Content Marketing
Content fuels the fire that is your search engine optimization. Don’t stop creating content in 2020–focus on interactive content and videos.
- Page Speed
25% of users will abandon a page if it doesn’t load in four seconds or faster. Focus on improving your page speed in 2020 and your site performance will improve.
If you’re looking to implement any of these digital trends in 2020, contact us to see how we can help!