Blog

(Featuring Café Rumba BOLD, one of our products we work with. This photo of BOLD would pass all of the guidelines and could be used for marketing purposes!) Did you know that there are guidelines for advertising when dealing with alcoholic beverages? WE DID!Read more

Recently we covered the topic of generational marketing trends and the basic differences between the groups. Within that post, we mentioned that the Gen X consumers are the smallest of the generations in numbers, leaving them often overlooked by businesses. Even though they are the smallest, they made up 1/3 of the total income inRead more

A strong Google Ads campaign can be paramount to a successful and diverse marketing plan but it can sometimes be difficult to know what metrics you should be aiming for. We’ll break down the industry benchmarks for all the different metrics on Google Ads in 2018 to help you shape your marketing plan in 2019.Read more

In any marketing campaign, it is important to understand your target demographic. If you’re marketing to someone who is 50+ the same tactics likely won’t work as if you were marketing to someone who is a recent college grad. Generational marketing is the key to effective targeting of these vastly different groups.Read more

Consumers tend to be creatures of habit, especially when it comes to the food and drinks they buy. So how does a new kid on the block like Café Rumba go from shelves to homes? One of the most effective strategies is with event marketing. What is event marketing, you may ask. Event marketing isRead more

Have you ever found yourself struggling to finish a task or come up with a creative idea? Here are our tips for beating creative block!Read more

They say it’s never work if you love what you do, and since we primarily work in Food and Bev, it’s helpful that we love to dine out. Here are some of the best restaurants around Fort Wayne from the experts here at Catalyst!Read more

2Toms Brewing Company opened its doors in Fort Wayne in July 2018 with a focus on inventive beers for the adventurous spirit. Founded by Tom Carpenter, an at-home brewer before opening 2Toms, he has been met with awesome success so far. Here are a few of our favorite projects we worked on for him inRead more

E-commerce has dominated the retail market since Amazon came onto the scene. In fact, according to a 2018 survey, 30% of respondents said that they did their online grocery shopping through Amazon. This comes after Amazon’s 2017 acquisition of the organic grocery chain, Whole Foods. This acquisition allowed for Amazon’s Prime service to expand toRead more

Out of Home, also known as OOH, marketing has been largely unaffected by the massive overall that digital has caused to the marketing landscape in the last few years. Billboards have adapted and grown with times by adding digital boards but the interactivity has yet to be incorporated in a meaningful way. That is untilRead more