Blog

We’re taking it back to the basics and sharing how to create a social media plan for your brand. It is very crucial to have a plan before getting to work so you can avoid overspending and so you don’t waste time. So, let’s get straight to it!Read more

Since the beginning of the pandemic, the focus for businesses has been how to create touchless solutions to keep consumers and employees safe. Since there are a wide variety of new options available, we found a few ideas that most businesses should consider moving forward.Read more

Since the COVID19 pandemic began, businesses have been constantly scrambling to figure out how to move forward and interact with shoppers. As a business, you still want to reach out and stay visible, but what are customers really looking for now? Since about 70% of consumers are engaging more on social media, what a businessRead more

1. Growth of M-Commerce M-Commerce isn’t new; people have been using their phones to make purchases for years now. However, the amount of people using their phones to make purchases has drastically increased. New sophisticated shopping apps and social media commerce integration (ex. The Facebook & Instagram shop feature) has made it super easy forRead more

It’s important to guide your consumers through the buying process by using effective call to actions. Think about all the times you’ve subscribed to a list, downloaded something, or visited a website. Each click is likely a result of an effective call to action.Read more

It’s no surprise to hear that the current pandemic has created a ripple effect on how businesses operate.  What may not be quite as obvious are the behavioral changes of shoppers beyond this time of uncertainty. We’ve done some research and found a few potential behavioral changes that businesses should be thinking about moving forward.Read more

Due to our current situation with this pandemic, most of us are currently working from home until COVID19 subsides. Working from home isn’t for everyone as it takes a lot of discipline. If you struggle to stay focused or feel inspired, we wanted to share some tips on ways to successfully work from home!Read more

Photography is a critical aspect of marketing. Users want to see beautiful, clear and unique content. Here at Catalyst we work with a broad range of partners, from a clothing retailer to nonprofits to food and beverage brands. How we shoot food items is very different from how we shoot clothing. With that being said,Read more

With over 3.2 billion users around the world, roughly 42% of the world’s total population, it’s more important now than ever to have your business on multiple social media channels to engage, build trust and loyalty and build brand awareness with shoppers.  In today’s world, however, it’s not just enough to be on only oneRead more

One of the most asked questions has been how the Instagram algorithm actually works. It’s been a burning question ever since Instagram moved away from the chronological feed. Finally, they’ve has set the record straight and cleared up several rumors.Read more