Even the most experienced social media gurus make mistakes, so it’s worth a quick read or reminder of the common errors. Are you guilty of any of these marketing sins?
- Publishing too often or too infrequently
Publishing too much can annoy your followers, however, publishing too little can greatly reduce your reach. So, what’s the right publishing frequency? There isn’t really a “right frequency,” it all depends on your brand, industry, and social media following. Nevertheless, the best way to figure out how often to post is by experimenting. Over the span of a month, try posting different amounts each week to see which performs best!
- Isolating social media marketing
Many social media experts make the mistake of isolating their social media campaigns from other marketing attempts. Doing this can restrain your reach and lessen the impact of your content on your target audience. By running your social media campaigns on several platforms, you can repeatedly make an impact on the same audience and stay on top of their mind.
- Being overly promotional
Being overly promotional can turn your followers off. To avoid that from happening, you’ll want to find a balance between promotional content with neutral, non-promotional content. Although you should give your product or service attention, it shouldn’t be the only thing you share.
- Measuring results by vanity metrics
Measuring your social results is vital, because it can give you an estimate of your performance and ROI. Without knowing these things, it’s impossible to decide if you should stick to or change your current social strategy. You’ll want to make sure these numbers are actually representative of your plan, as vanity metrics (things like registered users, downloads, and raw page views) can be misleading.
- Neglecting negative feedback
In today’s digital world, it can be tough to control conversation about you on social media. Inevitably, some of it is bound to be negative. How you respond to those comments matter. Some brands will decide to ignore or delete the unfavorable stuff. That’s not a great idea and here is why. Negative feedback is actually a blessing in disguise. People are still talking about your brand, which is always good. You just need to find a way to turn those gloomy comments into positives!
There are different tools out there that you or your company can use to help manage your social media efforts, or you can contact us and let us take care of it for you!