If we know nothing else about consumers it’s that they’re flooded with stuff. Wait, we also know they’re time starved. But they also have limited attention spans. Oh, and they want to feel good about the brands they buy. They prefer experiences over transactions too. So how do you get your consumers’ interest? You have to do stuff differently.
In the ad agency world, we are really grateful to have awesome partners, many of which we’ve had long-standing relationships with. Some even, for decades – like our friends at Tyson Foods in the Deli division. One of the keys to our partnerships is that we work tirelessly to know their industry. The Austin Food + Wine Festival is a perfect example of our collaboration.
There are many factors for food and bev that cause constant changes in the industry. This requires brands to keep up with those trends.
An example of a change in the industry is the natural progression of how new products are introduced and will continue to increase the production speed as it has in the past decade or so. Some of the other factors that influence trends include cultural demand, innovation, and research. It’s up to brands to take advantage of food and bev growth opportunities – here are some of the latest trends:
Brands are always looking for different ways to develop fun and exciting social media content that will keep loyal fans returning and new followers coming in. The intriguing and sometimes difficult part is trying to decide which pieces of content will help accomplish your goals. One thing we do know is that people are attracted to content that provides some sort of benefit to them.
We wrote a blog on social media shopping recently that gave an overview of what cool features are available for brands to build an e-commerce presence on several platforms. Another platform has fully joined the social media shopping fun. Pinterest has announced that they have moved their shopping ads out of testing and now the program is available for advertisers. Pinterest shopping ads became available last year but only for select brands like IKEA, eBay, Lowe’s and others were able to use the testing model of the platform’s shopping abilities.
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