In October of 2000, Google created a self-service advertising program to change the way businesses advertise online. This idea and platform became what we now know as Google Adwords. This is an advertising system that marketers can use to promote their websites and place banner ads on thousands of other sites. Because Google is the world’s leading search engine, many companies are working hard to improve their organic search results position.
Social media is one of the most popular forms of entertainment that we have right now. People use social media for activities like keeping up with friends and family, watching funny videos and taking quizzes to see which Disney character they are. It has been a key part of people’s everyday lives in many ways. But there is a particular feature that is making a huge surge right now…..shopping! Most of the social media platforms have incorporated some sort of e-commerce feature where users can buy items without having to go to the retailer’s website. We live in an on-the-go society today so social media platforms are making it easier for brands to promote their products to be sold quickly.
March is known as one of the biggest sports events in the country, March Madness! Filling out brackets for the tournament is something virtually everyone takes part in. Whether it’s because your company’s employee bracket pool or seeing who knows the most about the sport between your friends, it’s a highly anticipated event. In 2017, there were over 70 million brackets filled out online! That is a lot of people who are taking at least some interest in the tournament.
Every day, we are exposed to some sort of marketing or advertising. Most people are exposed to between 4,000 – 10,000 advertisements a day in some form. This could be from seeing ads on mobile apps, commercials on TV, and display ads on our favorite websites. Most of the time, we don’t even realize how many ads we are exposed to every day.
Technology has evolved a lot over the years! We have many capabilities that 20 years ago would have a been dream, like shopping on our mobile phones, connecting with people on the other side of the world in an instant, and virtual reality. Because technology is continuing to change, business and brands are needing to do everything they can to keep up. Digital advertising was born from that need: focusing on the idea of promoting products and services through electronic channels.
