Because of our continuous work with many different brands and clients in the food and beverage industry, we find it very important to keep up with the latest food trends. From new food and dessert flavors to different ways to make food healthier, we stay on top of what is happening and what to expect in the industry. 20+ years of experience working with clients as big as Fortune 100 companies down to our favorite local startups, has given us a wide, extensive knowledge base of what food trends are growing, declining, or here to stay.

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Fall has come and gone. Those red, orange and brown leaves have fallen; Christmas is less than a week away and temperatures are still dropping. We have seen several changes from the fall season including our favorite foods and snacks. The winter brought another flavor transformation for the food and beverage industry.

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There are so many things that can be done with the digital marketing technology and capabilities we have today. But even with the most advanced tech and tools, does it really help if they aren’t used correctly? Why does having cool digital marketing capabilities matter if you don’t reach the people who are most important to your business? Targeting is one of the most important aspects of digital marketing and knowing how and who to target is extremely vital to the success of any campaign.

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Businesses have used many different ways to advertise their products and services. Social media has become one of the most effective ways and companies are taking notice. 2017 saw a significant boost in the use of social media advertising. This is partly due to the overall rise in mobile device usage this year. Social media marketing is only going to increase moving into 2018 and there are some new and exciting capabilities that brands can add to their marketing arsenal.

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In marketing, everyone is shooting for getting noticed. It’s estimated that the average consumer in the U.S. is exposed to more than 10,000 brand messages each day. This is up from 5,000 just ten years ago, which was up from 500 four decades prior. So, actually, you need to get noticed and then, you need to be remembered.

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