There are so many things that can be done with the digital marketing technology and capabilities we have today. But even with the most advanced tech and tools, does it really help if they aren’t used correctly? Why does having cool digital marketing capabilities matter if you don’t reach the people who are most important to your business? Targeting is one of the most important aspects of digital marketing and knowing how and who to target is extremely vital to the success of any campaign.
Search Engine Targeting
Everyone uses some sort of search engine to find things they are researching, interested in or want to buy. That being said, search advertising is one of the more common ways to reach your target audience.
Common Search Targeting Options:
– Geotargeting (Zip Code, Radius, etc.)
– Devices (Mobile, Tablet, Desktop)
– Demographic (Age, Gender, Parental Status)
– Time (Time of Day, Weekday)
– Search Keywords
– Life Events (Marrige, Moving, College Graduation)
– Remarketing
Social Media Targeting
Social media is one of the most captivating tools that marketers have at their disposal today. People spend hours on social media so it only makes sense to have targeting options within each platform. Targeting within social media can be as precise as you need it to be. For example, you can target Facebook users by their relationship status, occupation and education.
Common Social Media Targeting Options:
– Demographics (Age, Birthday, Parental Status, etc.)
– Interest/Industry (Business, Wellness, Technology etc.)
– Behaviors (Purchase Intent, History)
Display Ad Platform Targeting
This is where targeting gets interesting. Display ad platforms are built specifically for marketers to develop banner ads that will show on different devices and sites. The major difference with this type of platform targeting is that some platforms can target more specifically than any other form of digital marketing targeting. For example, ads can be created to target someone who lives within a specific radius, during a certain time of year and will be shown only if the temperature outside drops to a particular degree. Creating a pinpoint target allows you to reach the exact set of people that you are looking for at the right time and place.
Here at Catalyst, we are always building strategies to help our clients reach the exact target market they are looking for. Need help hitting your target? Give us a shout!
