Facebook is going through some major changes with the new algorithm. In a recent blog, we explained what the biggest changes will be and how it will affect brands moving forward. The new algorithm will take effect in the coming months and brands will need to make changes to their strategy to stay relevant on Facebook.
January has come to an end we are already halfway through February. Most people have now celebrated a popular day of the year, Valentine’s Day. Brands join in on the fun with their own way to celebrate and days like this one are great opportunities for using social media to increase engagement and generate some buzz for your brand.
We have compiled a short list of content ideas that were used for Valentine’s Day but could be implemented for other holidays as well.
Promote Holiday Themed Products And Content
Many brands have found that developing holiday-themed products has resulted in an increase in sales and exposure during that time. Valentine’s Day was no different. Social media saw lots of themed products such as heart-shaped pizza from Pizza Hut and Cherry Mocha drinks with heart-shaped cookies from Starbucks. Ideas like those could be used for any holiday!
Run A Valentine’s Day Themed Contest
Who doesn’t love being part of a contest? Running a contest almost always helps generate engagement! There are many different ways to connect your brand and a contest to any holiday. Dunkin Donuts used this tactic for their social media and saw a large increase in traffic.
Develop A Gift Guide
Gift giving can be difficult at times. What better way to help your consumers and promote your brand than to develop a gift guide? Using these guides as content on social media is a great way to create engagement along with helping your target market with ideas. The Star Wars brand promoted their character themed Valentine’s Day items that created a lot of buzz for them and their partners.
We are always developing exciting and interesting ideas for brands to promote themselves. Need help coming up with content ideas to give your brand a boost? Give us a shout!
The Super Bowl is one of the most anticipated sporting events in the world. It’s the very last football game of the entire season between college and professional leagues so millions tune in to watch it. It is also known for the ads that run during the game. Many of the most popular brands in the world spend big money to showcase their new commercials for the year. After watching trending topics on Google, Twitter and Facebook, we compiled the top three ads from the Super Bowl.
Social media is ever-changing. Every day, we see new system updates, adjustments to how the platforms look and new features that are added. One platform that sees this regularly is Facebook. On January 11, it was announced that Facebook would be changing the news feed algorithm to show more content from people that you are connected to. While many Facebook users saw this update as a good thing, Brands are wondering how the new algorithm will affect their digital strategy. Because of all the chatter and speculation about the new changes, we created a short list of what it actually means for brands moving forward.
Users Will See More Content From The People They Follow
The Facebook algorithm change is being made to allow users to see more content from their family and friends and less from brands and businesses. Facebook has stated, “over the next couple of months, there will be updates to the news feed so that people have more opportunities to interact with the people they care about.”
Expect More Changes
Since the initial announcement of the algorithm change, Facebook has been tuning its news feed settings. Facebook will continue to see different changes over time that will affect the way brands will use the platform.
Ad Spends Will Increase
Because Facebook is changing the news feed to incorporate more personal content and less branded content, brands will have to spend more to get their posts and ads in front of users. This will also cause bid amounts to increase over time as well. Brands should plan to increase their Facebook spends moving forward.
Sharable Content Will Be More Valuable
Shareable content will not be as affected by the change in algorithm. This is because the change will cause more content from user’s followers to be more prominent. That includes content that users share.
Here at Catalyst, we are always committed to keeping up with digital trends and how they will affect brands. Need help navigating the new Facebook changes? Give us a shout!
Social media is known for being a great tool for reaching your target market in a cost-effective way. It only makes sense to use this method seeing as there are over 1.9 billion social media users, which could increase by 2.5 billion this year. There are many developments and trends that are on the horizon that every business should try to take advantage of. But even with cool tools and a large number of people, businesses and organizations can still struggle to gather followers and bring engagement to their pages.
Follow Catalyst
