Apps have become a way of life in 2018. That being said, there are thousands of apps out there to choose from – so which ones are worth the download? We’ve sifted through the app store to bring you our top 5 must-have apps of 2018!
In the world of digital marketing, social media is rapidly increasing as an advertising platform. Instagram is one of the most used and fastest growing social media apps in the world. Its quickest expanding feature, the Instagram story, is proving to be a pivotal option for online advertising. Implemented in August 2016, the Instagram story has grown exponentially since its launch. There are more than 300 million daily users of Instagram stories. With this powerful reach, it’s clear that businesses need to utilize this tool when it comes to digital advertising.
Since the beginning of 2018, it seems that the concept of artificial intelligence (AI) is being brought up more and more. As of late, AI has become tremendously popular in the area of digital marketing. Using this type of technology has allowed businesses to grow and succeed, due to its ability to improve the user experience online.
Our friends at Baby BuYou Children’s Boutique needed to elevate their online presence. They expanded their products to serve parents with babies and kids up to age 12, and wanted to refresh their brand and digital presence to match.
We’ve heard of eCommerce but what on earth is vCommerce? For a more formal definition, Techopedia describes vCommerce, also referred to as voice commerce, as user interaction with a commercial Web site that incorporates voice recognition technology and replaces the typical point-and-click online decision-making process by prompting the user to speak into a microphone. In short, the user talks to the site instead of having to click to shop and purchase.
Follow Catalyst
