Pinterest is often overlooked in the landscape of social media marketing. It is very different from every other social media in its interface since the least amount of emphasis is placed on the text. Compare it to another image sharing platform like Instagram. Images rule the Pinterest homepage and these images are often direct links to websites. 50% of Pinterest users say they’ve made a purchase directly from a promoted pin. Sounds pretty tempting right? Read on to see if Pinterest is the right place for your brand.
While most businesses realize the importance of using social media to improve their brand, some may not realize what aspects to utilize. There are definitely many options of how to go about your social media strategy, whether you want to increase your online presence organically, run paid ads, or use celebrities to promote your product. Speaking on the latter, using famous individuals to promote a product on Instagram, also known as influencer marketing, is a billion dollar industry. You may think that when choosing an individual and engaging in influencer marketing, the more followers that person has the better. This is not the case. Recent data collected has shown that Micro-Influencers (users with between 1,000-100,000 followers) are more beneficial to your online campaign. Read more
Since 2007 when Apple came out with the first generation iPhone, it is becoming more and more apparent that consumers are shifting their attention online. However, do you really understand how much of your consumer base is online at any given time? Read more
With the 4th of July just around the corner, it’s inevitable that we will be flooded with star-spangled advertisements everywhere we look. In the marketing industry, holidays provide businesses with great opportunities for fresh and timely advertising. Utilizing holidays and events can prove to be very successful when it comes to reaching consumers in a relevant way. Providing people with fun seasonal/holiday style ads is a great way to pump some extra energy into both your brand and your audience. Read more
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