With the 4th of July just around the corner, it’s inevitable that we will be flooded with star-spangled advertisements everywhere we look. In the marketing industry, holidays provide businesses with great opportunities for fresh and timely advertising. Utilizing holidays and events can prove to be very successful when it comes to reaching consumers in a relevant way. Providing people with fun seasonal/holiday style ads is a great way to pump some extra energy into both your brand and your audience.
The Power of Sales
The time surrounding a holiday is a great time for your business to hold a sale and offer discounted prices. Companies often host themed sales to drive traffic online and into the store. This increase in customers will provide your company with higher sales on both the discounted items and the non-discounted items, due to the likelihood of purchase once a person visits your store or website. Make annual holidays profitable for your business by using themed sales to drive in traffic.
Holidays also provide you with a reason to step up your social media game. Posting fun, interactive themed posts will increase engagement with your followers. You should use social media to push your product using the theme of the holiday. For example, a clothing store could showcase a few outfits with a red, white and blue theme. Using this type of advertising is a great way to provide your customers with new and exciting products that will be in high seasonal demand.
Holidays, in the sales world, act as a due date for the customers. Since they only come once a year, people want to make their holiday purchases before that date. You don’t want to purchase 4th of July streamers on the 5th of July. This causes a sense of urgency in the customers and provides a strong incentive to get out and buy. This sense of urgency is another great reason to utilize the holidays for your marketing campaign.
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