If we know nothing else about consumers it’s that they’re flooded with stuff. Wait, we also know they’re time starved. But they also have limited attention spans. Oh, and they want to feel good about the brands they buy. They prefer experiences over transactions too. So how do you get your consumers’ interest? You have to do stuff differently.
Wendy’s is a great example of doing social media, but doing it differently. Wendy, of Wendy’s, takes on a sassy brand presence on Twitter and isn’t afraid to burn competitors. Take their beef with McDonald’s – clever, attention-grabbing, and it garnered tons of retweets and mentions. Go viral much, Wendy’s?
Remember your consumers are time starved and they want to feel good about what they buy? What better example of blending the two than Same Ole Line Dudes. In the spirit of entrepreneurialism, the founder, Samuel, saw a need and jumped at the opportunity. He became invaluable to his customers by waiting in line on their behalf for top desires like Broadway show tickets and the latest iPhone releases, and providing that feel-good part of supporting a small business that employs students, veterans, and single moms, among others.
How about unique experiences? Wow Bao’s “automated eatery” is certainly that. With one employee that serves as a concierge of sorts (for the technologically challenged), Wow Bao is a fully automated restaurant where you order from in-store kiosks and then wait a few short minutes for your food to appear in a digital cubby. It’s sleek, it’s hip, it’s cool, and it involves no human interaction. But it’s still an experience that has people talking (and buying).
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