Running an ad during the Super Bowl used to be the height of American marketing; however, over the years the viewership has dropped and even the devoted viewers are dividing their attention between the game and the discussion about the game on social media. Appealing to the web has become more important than a 30-second TV ad. Brands know this, which is why each year, Super Bowl “commercials” look less like traditional advertisements and more like viral campaigns that do best and live longest on the web.

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If you missed last weeks blog post discussing “Ongoing Digital Marketing Trends for 2020” be sure to head over and read that one first! Today we are discussing the NEW trends for 2020! There are seven new trends you and your business should be aware of in order to better reach and satisfy your consumers! Let’s get into it

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With the new year approaching, it is important to stay on top of which trends are here to stay. With that being said, it is equally important to be informed of new digital trends affecting how consumers view content. Stay tuned for a new blog post next week discussing these new trends!

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Did you know that, as of June 2019, there were over 2.41 billion monthly active Facebook users worldwide? That’s more than a quarter of the world’s population! This is just one example of why social media platforms should be a necessary part of a business’s marketing plan.

Along with the growth of social media we have seen a growth in the performance of videos on those platforms. With close to 3 billion hours of video being watched every day on Facebook alone, we can see why 51% of marketing professionals name video the type of content with the best ROI. In fact, it has been shown that social media posts with video have 48% more views than those without.  Read more

TikTok is a video based social app, which allows users to make short, looping videos with special effects and musical overlays. There are currently more than 500 million monthly active users, most of them being young adults.

Some brands are beginning to experiment with the app. TikTok recently launched an advertising process and hyperlinking capabilities. Companies are using the app to engage with younger audiences and show off a lighter side of themselves through funny videos.

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