It’s often tough to determine which methods will connect the most effectively with consumers in this ever-changing marketing world. Just when marketers believe they understand their audience, a new technology, behavior, or even a totally new audience changes everything.
That being said, it’s practical to reflect on past year’s patterns and pay attention to growing trends that will influence the coming year’s success. Here are seven marketing trends to keep an eye on.
The $261 million Pinterest earned in its second earnings report this year, $238 million came from the United States. They expect to surpass $1 billion in revenue in 2019. Pinterest has also seen a 30 percent user increase year-to-year. The majority of their monthly active users are international: 215 million global compared to 85 million in the U.S.
It’s easy for the Nikes and Taco Bells of the world to launch creative social media ploys. What about those that are less established and less interesting industries?
No brand category is too boring for social media. If you have a strong brand, a good understanding of your consumers and are willing to take risks, any brand can use social media effectively.
The key fundamentals of making a “boring” brand intriguing in social media are the same components that make any brand interesting:
It’s almost impossible to have a successful business today with no social media strategy. Succeeding online requires an extensive plan, dedication and a lot of patience. Here is a 10-step checklist of what you’ll need:
Even the most experienced social media gurus make mistakes, so it’s worth a quick read or reminder of the common errors. Are you guilty of any of these marketing sins?
Publishing too much can annoy your followers, however, publishing too little can greatly reduce your reach. So, what’s the right publishing frequency? There isn’t really a “right frequency,” it all depends on your brand, industry, and social media following. Nevertheless, the best way to figure out how often to post is by experimenting. Over the span of a month, try posting different amounts each week to see which performs best!
