Blog

There’s no magical formula for social media. It hasn’t been around long enough to fully understand all of the nuances to different platforms – especially when they change and grow pretty often. So what if we told you there are simple guidleines to help set your social media strategy and actually have it work?Read more

According to Content Marketing Institute, ninety-three percent of organizations say they rely on content marketing for brand building and demand generation. “Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy,Read more

“Company values are everything. As global marketing director for Whole Foods Market Scott Simons puts it, ‘Values and value are inseparable.’ They comprise the very DNA of an organization and set the bar for what customers can expect from a brand,” (DM News, 2014). Read more

Traditional advertising isn’t as effective as it used to be. There you go – that is my revolutionary lead statement. I wanted to kick off my blog today with the obvious because this is exactly why content marketing has become so important to large and small brands, even one-person shops. If you want to buildRead more

Content marketing is definitely a digital buzzword, but it’s also a really important tool in providing value to your audience. Value is the keyword and there are many ways to do content marketing right, as well as wrong. Here are three of the basics to consider and set you on a smart path.Read more

Video has become such a strong trend that consumers expect to see it when visiting retail websites. But it doesn’t stop there, YouTube is the second most popular search engine, processing more than 3 billion searches each month.  Instagram added video in 2013 and it quickly produced more than twice as much engagement as photo posts.  And the king ofRead more

“From what we get, we can make a living; what we give, however, makes a life.” Arthur Ashe There are many elements that make up a successful business plan, one of which may include an initiative to give back to the community in which your company resides. Companies all over are participating in social corporateRead more

The food and beverage industry has definitely gone digital. Technology is a part of nearly everything now, from smartphone apps to social media campaigns; online ordering to digital menu boards; and tracking food and labor costs to employee management.Read more

Creating unique content doesn’t always come easy, especially if writing is just one of the many things on your to-do list for the day. Writing is a true talent that not all of us are naturally gifted with. And when you are under the gun to come up with something quick, it can be intimidating.Read more

Move over Amazon, you’re starting to get some real competition. Retail giants Target and Walmart are starting to truly get their digital act together, offering shoppers a more seamless option to purchase online and pick up in stores, rather than waiting for packages to arrive at their doorstep. Amazon’s certainly not going away any time soon,Read more