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How many online tools do you use each day as a marketing expert? One? Five? Perhaps you use Hootsuite to post your social media and receive analytics. You may use Google Keyword Planner to understand consumer behavior when searching online. There is also Similar Web, Hubspot, Adobe Test & Target, Clickable, Sprout Social, SEO Book,Read more

Expect more retail vacancy in 2015 as stores are closing up shop to try and bring their P&L sheets back in line. Malls across the US are going to be hit hard with several longtime companies slimming down their brick and mortar operations. Companies like JCPenney, Abercrombie & Fitch, Radio Shack, and Wet Seal areRead more

The Apple Watch debuts tomorrow in all its glory so of course we’re asking ourselves, “How can this be used for marketing?” While not everyone was pumped for the release of the much awaited watch, others are already scheming about how to make it most useful.Read more

There is a new shift to introduce bold flavors and less sugar in the nutrition bar category. Companies are betting on the consumer’s growing preference for unique and exciting flavors to develop a line of savory bars. These flavors also lend themselves to the smaller meal mindset of today’s consumer, instead of the sweet treatRead more

Shopper marketing has steadily gained popularity since 2007, especially in North America. The process of shopper marketing digs in deep to understand the consumer, how they shop and examine their entire path to purchase, including activities at home, in transit and in store. Understanding the consumer enables the brand to effectively market products to the rightRead more

The food and beverage industry moves quickly and there is increasing pressure for industry leaders to keep up with the changing trends. In the past decade, the natural progression of a new product from introduction to mass or wholesale levels has sped up from five or six years to now potentially one or two years.Read more

Millennials continue to be huge spenders wielding major purchasing power, but also continuing to baffle advertisers. So, how do you keep up with this target audience? Here’s a great summary of five strategies from FoodNavigator.com:Read more

According to a new study released, dining out occasions are largely impulse decisions with 53 percent of occurences being unplanned. That blows away routine dining occasions, which came in at 25 percent and special occasions brought in only 22 percent of visits. This trend is really no surprise as we see consumers shifting more and more toRead more

Since the 1950s, grocery store layouts have remained largely frozen in time. The layouts are functional and strategically lead the consumer through the supermarket. “Every inch of the traditional track around US supermarkets – from the beautifully lit piles of produce and bounteous bakery section to the inviting prepared foods – has been honed toRead more

2015 is an exciting year for technology trends. People are constantly connected to their different devices. Smart phones are providing experiences and functionality that improve our daily lives and have evolved in many different directions. “Smart brands will continue to create campaigns through this connected-consumer lens, and the confluence of product, marketing, technology, and otherRead more