Blog

The Internet of Things (IoT) has already started to take over our home. Devices allow you to turn on your house lights while you are pulling into the driveway, lock your doors after you’ve already left, and track your child’s toothbrush to make sure they are brushing regularly. The IoT is rapidly changing everyday lifeRead more

Countless hours have been spent mastering the content of your latest digital campaign. Your messages evoke emotions that are sure to capture the customers’ attention. But now what?   It’s time to talk about placement.   Before investing an unnecessary portion of your marketing budget on every online advertising platform you can think of, it’sRead more

Every day the consumer has more and more access to statistics, specs, reviews, and information that were once only visible to those in the industry know. As marketers, we can do one of two things in response to this new “smarter-than-ever” customer: Abort. Or Adapt. While the idea may be alarming to some that theirRead more

Video ruled the digital world of 2015. In just the first few months of 2016, it is quite apparent that the video obsession is here to stay. That being said, one minute of video is the equivalent of 1.8 million words. That alone makes it a no brainer for marketers to pick up the videoRead more

As an account executive your number one goal is to please the client. You are the lifeline between the client and your creative team to successfully deliver your clients’ needs and wants. What is your clients’ number one goal? Gaining, maintaining, and pleasing their customers.   How and where a person consumes media is everRead more

The lemonade stand has been around for decades. Picture a young kid and maybe a few friends selling lemonade for some extra cash. The lemonade stand “business” is built around word of mouth marketing. Taking a cue from this old school entrepreneurial adventure, big brands are reverting back to the basics. This article addresses howRead more

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. They typically take into consideration customer demographics, behavior patterns, motivations and goals. This information is then used as a tool to drive sales. How often are these personas created with enthusiasm only to be leftRead more

With the presidential campaign season upon us, what better topic to dive into than reputation management? Today’s constant access to news stories, updates, sound bites, and social media, brings to light not only what you say or do today but also that closet of skeletons can be opened at any time and that doesn’t justRead more

How did you get started in the industry? My first job out of college was as an agency art director, which was also my first exposure to delivering creative ideas to clients. Those ideas had to address marketing objectives and/or goals for the project. As time went on, I was included in more client meetingsRead more

Your personal brand is all about who you are and what you want to be known for. Whether you are just starting out in your career, making your way up the corporate ladder or sitting comfortably in the C-suite, establishing a solid online presence will play an important part in building and maintaining your professionalRead more