Blog

2016 has been filled with some rather outside-of-the-box food and beverage campaigns. Marketers are grabbing hold and running with creative ideas. From partnerships to packaging, there are plenty of “attention getting” campaigns circulating.   Fox Sports and AllRecipes teamed up for a surprising NASCAR Food Community launch earlier this year. It was intended to becomeRead more

Small businesses are abundant in every community no matter the industry. It is the smaller, locally owned and ran businesses that you spend your money at for services and products. They are here in your community and have your back.   Being a small business, sometimes it’s easy to push big things to the endRead more

“Time is money”: the ubiquitous term coined by our society as a standard business philosophy. In the agency world, where minutes and hours are billable, this expression rings nothing but truth.   Efficient time management is crucial in nearly every industry. While the insight to follow may be targeted towards how to best manage yourRead more

Whether it is updating their algorithm, content, or design, social media platforms are constantly changing. Facebook has released more updates…surprise, surprise. Having been around for over a decade now, Facebook has come a long way from the simple site that was created to connect college students. It is now a powerhouse for targeted digital advertising.Read more

Once simply associated with a logo, name, or trademark, the term ‘brand’ has evolved into so much more. Today a brand is the all-encompassing perception of your products or services when a prospect hears your brand name. With so many consumer touch points in the 21st century, there are now more opportunities than ever toRead more

Every company faces adversity at some point. When the time comes, do you have at least a basic plan of action?   Here are some tips to maintain composure during a crisis.   Quick response. When a big headline hits the media and consumers hear crickets from the company, that’s bad news for the brand.Read more

We’ve all been there: the never-ending department meeting. What started out as a potentially interesting presentation from a fellow colleague on the latest company initiatives has turned into “death by PowerPoint.”   Effective communication is inevitable and necessary in almost any work environment. So how can you be prepared for that moment when the tablesRead more

Delivery services have always been on consumer radars. The convenience of having your lunch or dry cleaning delivered with a short phone call or click of a button never gets old.   What’s new in the way we are ordering? The emergence of delivery apps.   There are now numerous apps at the palm ofRead more

Across the globe inboxes are flooded with emails carrying the latest promotions, upcoming events, must-have purchases, and “once-in-a-lifetime” deals. It is estimated that 88.2 billion consumer emails will be received in 2016. While total received emails are expected to rise at an impressive 7% to last year, consumer emails are projected to stall at aRead more

Search engine optimization. The three words every marketing professional hears on a consistent basis. It is constantly changing and we are always trying to keep up. You spend countless hours trying to perfect the “code” and make sure your content is leading you towards more clicks.   As of last Friday, Google will no longerRead more