Blog

Social media has had direct affects on advertising for years now, and can be a driving force through its social influencers. Influencers, in the social media realm, have become a new force beyond brand marketing.   You’ve probably heard of the infamous “mommy blogger” who gives shout outs to her favorite brands. She is anRead more

Once considered critical in food and beverage purchasing decisions, factors like price and convenience are now being outweighed by considerations such as health, wellness, and transparency. This swing in the purchasing pendulum is forcing marketers of the food and beverage industry to adapt accordingly.   A study from the Food and Marketing Institute and GroceryRead more

Dining trends are always changing; this is nothing new. Recently there seems to be a shift in the art of eating. Where you eat, how you eat, and what you eat are all a symbol of social status. Here are a few things that have shifted or are getting ready to shift in the foodRead more

The idea of live streaming was brought to life many years ago. Today, video continues to be a driving force, and social media users spend more time watching video than ever before.   Now you can pretty much “go live” on any social media outlet. Facebook introduced Facebook Live earlier this year and made itRead more

With so many resources, tracking and drawing conclusions from web analytics are more important than ever. No matter how big or small your business, valid analytical data can help significantly in making informed, factually supported business decisions.   One of the largest web analytic platforms rests in Google Analytics, originally launched in 2005. Since then,Read more

Food delivery has become ever more important in the recent years. People are busier and rely on the advancements taking place in the delivery industry. From one-click orders to robots delivering your favorite pizza, the food industry continues to step into the future.   Recently we blogged about the emergence of different food delivery apps.Read more

Breakfast is the most important meal of the day, yet some Americans choose to skip their eggs and head straight to their coffee for fuel. That does not seem to be the case for the future. The consumption of breakfast and morning snacks is forecasted to grow faster than the U.S. population over the nextRead more

We are a society surrounded by constant change. Radio stations. Clothes. Batteries. It’s usually apparent when such things need changed. But what about the less obvious, like your brand logo? Lately there has been noise in the business world surrounding “building your brand” and establishing consistency. So at what point do you consider an update?Read more

Snapchat has changed a lot since it jumped onto the app scene in 2011. It has become a big part of some big name brands’ marketing and leading the way on the evolution of advertising within apps.   Snapchat has over 100 million daily active users. Of those 100 million daily active users, many areRead more

Earlier this week, the U.S. Food and Drug Administration (FDA) and First Lady Michelle Obama unveiled updated nutritional information for most packaged foods sold in the U.S.   Some of the changes include: “calories” and “servings” being highlighted larger on packaging, serving size more closely reflecting the amounts of food that people currently eat, andRead more