Blog

Every year, brands around the world spend millions of dollars for 30 seconds in front of the largest audience television can provide. This year’s commercial spot is said to have cost a whopping $5 million. That’s a lot of pressure. As a marketer you have to decide what your messaging is going to be andRead more

With the popularity of social media platforms influencing how we communicate and share experiences, we see many new foods that are satisfying to the eyes and taste buds. In influential cities across America, there are desserts with common ingredients remade into works of art. In New York, we see a dessert that follows the everRead more

Every generation has its quirky sayings: slang, quotes from movies, songs, TV shows, and even slogans of well-known brands. It takes a truly special ad campaign to rise to the same level of memorability as favorite lyrics and quotes. Some companies have managed to create ads that actually become a source of entertainment themselves. TheseRead more

We have two new interns joining the Catalyst Crew: Noah Kilby and Emily Combs. Noah hails from Northrop High School and Emily is across town at Homestead High School. They are both finishing up their high school careers before venturing out into #adultlife, otherwise known as college.   We love partnering with local high schoolRead more

2016 was a big year for the Catalyst crew. We saw new faces join our team. We said goodbye to our home of 15 years, and moved into a beautiful, new creative space. We saw success and spent a few afternoons playing shuffleboard and corn hole to recharge our creativity.   We are jumping intoRead more

2016 was a big year for shoppers. There were some big changes in the world of delivery. Big names like Amazon and Domino’s introduced the “one-click ordering.” The fewer steps to placing an order or purchasing via your phone has been a huge trend this past year.   Delivery apps were also popping up orRead more

A few weeks ago, we talked about how to amp up your holiday marketing campaigns before the start of the season. Now, just a couple weeks away, sales are trickling in and you wonder if it’s too late. The answer simply: it’s never too late. According to a recent study conducted by CivicScience, 28% ofRead more

Fall football advertising kicks off way before the fall. You start hearing commercials on the radio, television, and signage in stores towards the end of summer, gearing up for the upcoming football season. Retailers bank on party food sales during the hype of one of America’s favorite past times, with some spending the big bucksRead more

With Thanksgiving just around the corner and Christmas and Chanukah a mere 34 days away, it is apparent that the holiday season is upon us. In the retail world that means it’s time to ramp up your marketing and advertising efforts to close out Q4 sales on a high note.   It’s true that thisRead more

The organic foods trend is more than just that. It is transforming into a way of life and altering current and future brands. So where did this whole organic obsession come from?   Believe it or not, organic products have been around for decades. This allows us to have some solid research in the industryRead more