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Packaging sends a message not only about the product it contains, but also about the brand itself. So, what message do consumers want to hear? We took a look at what’s popular in packaging right now, and the brands that are bringing these trends to life. Read more
You’ve read a million blogs about how everything is switching to digital. They give you a brief synopsis on why to advertise digitally, but not a plan or even how to do it. That’s where we step in. We’ve been doing the whole digital thing for a while now, and we know what weRead more
The competition between Facebook and Snapchat is growing more intense every day as both of the social media giants try to out-innovate each other and win over the masses. Recently, this innovation has looked more like imitation, with Facebook adding several features that are extremely similar to those on Snapchat. The Stories feature isRead more
Pinterest. Your go-to source for recipes, outfit inspiration, wedding planning, home décor ideas, etc. With over 150 million monthly active users, Pinterest’s audience is pretty dang big and with advertising features continuing to grow, marketers are finding more and more reasons to be on the platform. Advertisers on the platform are well-versed in theirRead more
March is a month full of brackets, business, and more brackets. The NCAA basketball tournament generates a lot of commotion in the workplace. In offices across America, it is not uncommon to see coworkers generating friendly competition by hosting bracket challenges. We can learn a lot about marketing from the impact of the tournamentRead more
Snapchat has always been a sort of cryptic social media platform. Just as the pictures sent on Snapchat vanish after ten seconds, the whole concept of the platform can be difficult to grasp, especially for brands seeking advertising opportunities. Snapchat is unique from other popular forms of social media in that it’s not aRead more
The world of craft beers is one full of innovation and creativity. Craft beers are known for their unorthodox tastes and brewing practices. Breweries are constantly looking for new, interesting ways to make their beer stand out. One type of beer becoming popular is sour beer. Sour beer is known for its tart flavorRead more
Funky food combinations always make some of the most popular culinary trends, and one of these dynamic duos that’s risen to fame over the past year is coffee beer. With a broad variety of styles, coffee beers attract both coffee and beer-lovers alike. But what makes this pairing so trendy right now? As craftRead more
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