According to Content Marketing Institute, ninety-three percent of organizations say they rely on content marketing for brand building and demand generation. “Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it” (Content Marketing Institute, n.d.).

Which brands have embraced content marketing and are doing well? Here are just a few that rocked the content scene in 2014.

Denny’s Blog

Denny’s Blog has the personality of ten brand blogs wrapped into one. From quirky questions to fun animated GIFs, this brand knows how to entertain their audience.

Cheerios #HowToDad

In 2014, Cheerios launched their #HowToDad campaign. Originally launched in Canada, this campaign represents dads as savvy and cool rather than out of touch with raising kids.

This commercial brought an energizing look at fatherhood to social media and advertising.

GoldieBlox

The goal at GoldieBlox is to get girls building. “In a world where men largely outnumber women in science, technology, engineering and math, girls lose interest in these subjects as early as age 8.  Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered ‘boys’ toys.’ GoldieBlox is determined to change the equation. We aim to disrupt the pink aisle and inspire the future generation of female engineers” (GoldieBlox). Their ad called “Princess Machine” does just that.

These are just a few examples of companies doing content marketing right. Interested in learning how you can take your marketing efforts to the next level? Call us. We’d love to help.