Content marketing is definitely a digital buzzword, but it’s also a really important tool in providing value to your audience. Value is the keyword and there are many ways to do content marketing right, as well as wrong. Here are three of the basics to consider and set you on a smart path.

The first rule of communication is always know your audience. That goes for content marketing as well. You want to communicate something to someone, right? So you need to know who they are and what they want. Not everyone is interested in your product, and that’s ok. Don’t publish content for the masses when you know you really want to reach folks interested in your food and bev.

Tip number two: visuals are your friend. This is especially true in the food and beverage industry. You want to showcase your product looking delicious and social media is a great place to do it (if your audience is there). Sites like Pinterest and Instagram are obvious platforms, but there’s a plethora of options out there. Figure out where your target audience is at and which platform works best for you.

The third thing you want to keep in mind is transparency. We know consumers are demanding this more and more (especially if your target is among the Gen-Y or Millennials). A daring example of transparent content marketing came from none other than McDonald’s Canada and their Our Food. Your Questions campaign launched in 2014. They opened the floor to consumers to ask anything nagging at them and they answered them in a concise, forthright manner.

The moral of the story? Share what you have to say in a way that is both engaging and trustworthy and say it to the right consumers. No small order, eh? Give us a shout – we’ll help you figure it out.