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Food is one of the few products that no matter where or who you are, it impacts your life. There are 7 billion sets of taste buds on the planet but there are a few common trends. So where is the Food and Beverage industry headed in 2019? Here are some predictions.Read more

Nike unveiled that former NFL quarterback Colin Kaepernick would be the face of their 30th anniversary ad campaign called “Voice of Belief”. Immediately the ad garnered both positive and negative responses in regards to the quarterback’s controversial past. Whether or not you agree with Nike’s choice, you can’t deny that this response is unrivaled byRead more

Instagram has many features to help your content get discovered online, hashtags being the most common, but with the ever-growing number of location enable features, travel is your next best bet to get discovered. So where should you travel to in order to boost your Instagram presence? Here are our top 5 picks!Read more

The biggest trends in marketing right now all focus on relating directly to the client. One of the best, easiest, and most accessible ways to do that for any brand is hosting live streams. Facebook alone has invested $50 million in improving their live streaming capabilities. How are some of the top brands using liveRead more

Facebook recently announced that it will be introducing augmented reality advertising to its news feed. What does this mean for digital advertising?Read more

Pinterest is often overlooked in the landscape of social media marketing. It is very different from every other social media in its interface since the least amount of emphasis is placed on the text. Compare it to another image sharing platform like Instagram. Images rule the Pinterest homepage and these images are often direct linksRead more

The newest kid on the block when it comes to Instagram’s plethora of features is Instagram TV, or IGTV. IGTV is a place within the app that users can post long-form video content for their followers.Read more

While most businesses realize the importance of using social media to improve their brand, some may not realize what aspects to utilize. There are definitely many options of how to go about your social media strategy, whether you want to increase your online presence organically, run paid ads, or use celebrities to promote your product.Read more

Since 2007 when Apple came out with the first generation iPhone, it is becoming more and more apparent that consumers are shifting their attention online. However, do you really understand how much of your consumer base is online at any given time?Read more

  With the 4th of July just around the corner, it’s inevitable that we will be flooded with star-spangled advertisements everywhere we look. In the marketing industry, holidays provide businesses with great opportunities for fresh and timely advertising. Utilizing holidays and events can prove to be very successful when it comes to reaching consumers inRead more