Facebook recently announced that it will be introducing augmented reality advertising to its news feed. What does this mean for digital advertising?
What is Augmented Reality?
Augmented reality (AR) is an interactive experience, usually through a phone or computer screen, in which computer-generated images are depicted as being within the real world. For example, in regards to Facebook’s AR ads, you could virtually try on different outfits and accessories by using your iPhone camera. This type of technology is rapidly growing and beginning to be introduced more often in the advertising industry. It is expected by 2020, AR revenue will outweigh virtual reality revenue by around $120 billion.
Why AR?
Using AR technology drastically enhances the user experience. As a company using digital advertising, this form of interactive ad will increase activity and provide the user with a more memorable experience with your brand. Users could do things such as taking interactive photos with your brand, use it to scan areas for restaurants or stores, and even check to see how furniture would look and fit in their house. The potential uses are endless! Facebook is not the first company to use AR technology for advertising purposes. Click here for some cool examples of AR implementation.
Providing an interactive, fun, and memorable experience through AR could be a complete game changer in the future of digital marketing.
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