Blog

In October of 2000, Google created a self-service advertising program to change the way businesses advertise online. This idea and platform became what we now know as Google Adwords. This is an advertising system that marketers can use to promote their websites and place banner ads on thousands of other sites. Because Google is theRead more

Social media is one of the most popular forms of entertainment that we have right now. People use social media for activities like keeping up with friends and family, watching funny videos and taking quizzes to see which Disney character they are. It has been a key part of people’s everyday lives in many ways.Read more

March is known as one of the biggest sports events in the country, March Madness! Filling out brackets for the tournament is something virtually everyone takes part in. Whether it’s because your company’s employee bracket pool or seeing who knows the most about the sport between your friends, it’s a highly anticipated event. In 2017,Read more

Every day, we are exposed to some sort of marketing or advertising. Most people are exposed to between 4,000 – 10,000 advertisements a day in some form. This could be from seeing ads on mobile apps, commercials on TV, and display ads on our favorite websites. Most of the time, we don’t even realize howRead more

  Technology has evolved a lot over the years! We have many capabilities that 20 years ago would have a been dream, like shopping on our mobile phones, connecting with people on the other side of the world in an instant, and virtual reality. Because technology is continuing to change, business and brands are needingRead more

Facebook is going through some major changes with the new algorithm. In a recent blog, we explained what the biggest changes will be and how it will affect brands moving forward. The new algorithm will take effect in the coming months and brands will need to make changes to their strategy to stay relevant onRead more

January has come to an end we are already halfway through February. Most people have now celebrated a popular day of the year, Valentine’s Day. Brands join in on the fun with their own way to celebrate and days like this one are great opportunities for using social media to increase engagement and generate someRead more

The Super Bowl is one of the most anticipated sporting events in the world. It’s the very last football game of the entire season between college and professional leagues so millions tune in to watch it. It is also known for the ads that run during the game. Many of the most popular brands inRead more

Social media is ever-changing. Every day, we see new system updates, adjustments to how the platforms look and new features that are added. One platform that sees this regularly is Facebook. On January 11, it was announced that Facebook would be changing the news feed algorithm to show more content from people that you areRead more

Social media is known for being a great tool for reaching your target market in a cost-effective way. It only makes sense to use this method seeing as there are over 1.9 billion social media users, which could increase by 2.5 billion this year. There are many developments and trends that are on the horizonRead more