A good content warehouse includes a well-rounded variety of images, gifs, and other elements that can be used across multiple channels. But why is it important to have a variety of content built up? Let’s take a closer look at why this investment is so beneficial.
First, creating a content warehouse takes a lot of up-front time to organize and plan, but, if done properly, it can save your company time and money in the long run. From digital campaigns to printed pieces, if you take time to plan out the content you create, one simple image or video can be used in multiple ways, maximizing your investment. Taking the time to strategize what pieces you add to your portfolio will also ensure you have a wide variety of options and allow you to fill in gaps that you may find.
Having a variety of options eliminates the need to constantly create pieces throughout the year and allows you to continually update your online content to keep your brand relevant. You will automatically have a pool of options available at your fingertips that can be applied to almost any need you have. Creating a mass amount of content ahead of time also frees up time for your brand to quickly create trendy content that may pop up throughout the year.
Having consistent original content helps build trust with shoppers, which ultimately leads to more conversions. As customers see content that is relevant to them personally, they will view you as reliable and as an authority in your industry. They will begin to trust you and actively engage with and seek out your brand. As they become more interested in learning about your brand and message, it gives you a better chance of converting them from visitors to loyal customers.
Finally, having multiple options available allows you time to measure the results of different content and adjust as needed in a timely manner. You will be able to track which posts are doing well for your brand, which type of posts to avoid, and helpful insights about your customers along the way. All this information allows you to know what to post, when to post and the best way to communicate effectively with your target audience.
We’ve helped our friends at Tyson Foods develop a variety of content that can be used across multiple platforms – check out a few examples here, here, and here. These are just a few of the many reasons why a warehouse of rich content is so valuable. Are you ready to invest in your content? If so, connect with us today to see how we can help!