Social media is a great way to showcase your brand and gain loyal fans but it can be challenging to come up with content and easy to let it go by the wayside when meeting other demands. Here are some tips and tricks for establishing content, planning ahead, and staying organized.
First things first, you must configure your brand’s voice. If you don’t establish your tone, everything else will be off. There are several different ways to go about finding your brand voice; however, start by asking yourself some questions. Why do you exist? What future do you want to create? How do you get there? Who are you? How do you help? Who are you trying to attract? Who would you want your brand’s spokesperson to be?
Another great option for finding your brand voice is completing a competitive analysis. It’s important to know who you’re competing against and how you can differentiate your brand. Once you figure out your voice, you’ll want to keep that at the forefront of your mind when creating content, engaging with your audience, etc.
Next thing, how does one develop content for a brand? Once you have soidified the brand voice, you’ll use that to get creative. For example, once we determined that the voice for our client, Java Beach was chill, passive, diverse, wordly, and sophisticated we could create content that aligns with it – check out a couple of examples:
Now that you have defined your brand voice and know what kind of content you’ll create, it’s time to mass create in order to put together what is called a content calendar. A content calendar allows you to organize the work you’ve created in a month-long plan including the date to be posted, the image, caption and hashtags you plan to use. After this is completed and approved you can either post images manually or look into an automated system like Hootsuite.
Planning out your social media content and strategy at least a month in advance then allows you the time to create content in real time like stories or going live. In addition, you can be one of the first to create if something new and trendy comes up.
Last but not least, insights. At the end of each month, it’s important to go back and look at your stats to see what posts performed well and what didn’t. This allows you to focus on what your audience likes and engages with, but also shift the content that isn’t performing well.
If you have a brand you’re trying to kick start or take its social game up a notch, contact us today to see how we can help!