Snacks on snacks. That’s how people are getting down these days. But it’s not always the classic not-so-good-for-you snacks they’re reaching for. Healthy snacks are on the rise, particularly with millennials and baby boomers who are increasingly aware of what goes into their food or, to be more specific, what doesn’t.
Mealtime
Forty six percent of Americans snack 3+ times per day. That’s a whole lot of snacking! Millennials are round-the-clock snackers and single person households tend to plan snacks to go with the bulk of their meals. Some consumers are even downsizing portions and mix-matching snacks in place of meals, putting snacks on many shoppers’ radars.
Healthy lean
Snacking has also evolved to become more health orientated based on changes in consumers’ diets. Forty five percent of millennials have a special diet, such as vegetarian, vegan, gluten free, or paleo. If you want these health-conscious shoppers to buy your product you should be taking notes. Clean labels and terms like non-GMO are quick signals to these shoppers that they might be interested in your products.
How we can help
Catalyst teamed up with the brand 110 Athletics, to launch a nutritional snack developed specifically for youth athletes and formulated based on their sport to give them the boost they needed before, during, and after game time. From the naming of the product, through the packaging and launch, we were co-captains with the 110 Athletics team. What made this project extra fun was the custom photo shoot to capture real life settings of kids playing their sport that we were able to use across all packaging, POS, and digital strategies.
Consumers are always hungry for more. In fact, the savory snack market is forecasted to increase from a $94.5B industry to $138B by 2020. That’s no small leap. Need help being a part of the action? Give us a shout!
