Are you ready for some football? How about being ready to promote your seasonal program? If you’re a brand that fits with football fans, that’s what this season is about – all the way up through the Super Bowl. The real question is, how do you stand out in this saturated market?
Find your Fans
One way is to find your fans. Considering women now make up 45 percent of the NFL fan base, ignoring them is a clear miss for some brands. Beverage companies like Coors and Anheuser-Busch’s Michelob Ultra started expanding their strategies to include platforms frequented by female audiences. Now, their ads appear on more traditionally male-dominated outlets like ESPN along with spots on Bravo, Food Network, and HGTV. Their message is the same, but their tactics have expanded, increasing their female customer base by 10 percent since 2014.
Deliver your Message
Catalyst partnered with Tyson and Walmart for a robust fall football wing program that included ESPN radio and digital spots, Google search and display ads, in-store signage and sampling, and a social influencer campaign. The results? More than 44.1M ad impressions and over 102K clicks to the custom site Catalyst designed and developed. Fans were able to learn more about the wing offer, get meal inspiration for game day, and pick up some tailgating tips.
Football season brings out fierce competition, but you can stay ahead of the game by determining your audience and where you can reach them. In particular, digital helps you roll with the punches and you can adjust your program to maximize the eyes on your offer.
Need help playing in the big leagues with your seasonal program? Give us a shout.
