Back to school time is upon us and with that comes seasonal promotions. From new lunch ideas to breakfast favorites, fall is all about saving time and money, and getting back in the swing of the school-time schedule. With that in mind, brands look for ways to connect with kiddos and their parents to make the season more manageable.
Catalyst has had a lot of success with seasonal promos particularly ones that are food and beverage based. One program partnered Wunderbar bologna with the popular children’s books “Captain Awesome” and “Dear-Know-It-All.” Kids were interested in the books while mom and dad wanted the lunch savings in the form of a coupon offer with purchase. This was a flexible program, so retailers could run it anytime during the fall and, across the 1,100 stores that did, there was an increase in lunchmeat sales anywhere from 3 to 28%!
During the school months, busy parents are in need of meal ideas. From Tasty videos and articles that showcase dinners you can cook with your kids to Pinterest lunch inspiration, if you’re in the food and bev biz there are plenty of platforms to get your brand out there. Here’s a quick example of an email program we did to reach consumers in their ever-sacred inbox. The key is developing a digital strategy that aligns with your products and being nimble with adjustments to optimize your efforts.
The good news? Catalyst can help you with all of the above. Whether it’s an in-store push, a digital strategy, or a combination of both, we’ve created tons of engaging programs and can put our skills to work for you.
Need to get to work on your next key seasonal program? Let us help you get ready!
