Content marketing is definitely a digital buzzword, but it’s also a really important tool in providing value to your audience. Value is the keyword and there are many ways to do content marketing right, as well as wrong. Here are three of the basics to consider and set you on a smart path. Read more
Video has become such a strong trend that consumers expect to see it when visiting retail websites. But it doesn’t stop there, YouTube is the second most popular search engine, processing more than 3 billion searches each month. Instagram added video in 2013 and it quickly produced more than twice as much engagement as photo posts. And the king of social media, Facebook, reports video posts have the largest organic reach over links, text or photo posts. Read more
“From what we get, we can make a living; what we give, however, makes a life.” Arthur Ashe
There are many elements that make up a successful business plan, one of which may include an initiative to give back to the community in which your company resides. Companies all over are participating in social corporate responsibility plans, organizing community clean up days for employees, sponsoring non-profit events and even creating non-profit organizations that they manage and market. Read more
The food and beverage industry has definitely gone digital. Technology is a part of nearly everything now, from smartphone apps to social media campaigns; online ordering to digital menu boards; and tracking food and labor costs to employee management. Read more
Creating unique content doesn’t always come easy, especially if writing is just one of the many things on your to-do list for the day. Writing is a true talent that not all of us are naturally gifted with. And when you are under the gun to come up with something quick, it can be intimidating. If you are like me, the hardest part of the whole blogging process is just getting started. What topic am I passionate about? Do I have enough in-depth knowledge to share? Can I make it interesting enough for people to actually read it? Here are a few tips that have really helped me: Read more
