Your personal brand is all about who you are and what you want to be known for. Whether you are just starting out in your career, making your way up the corporate ladder or sitting comfortably in the C-suite, establishing a solid online presence will play an important part in building and maintaining your professional reputation.
There’s no magical formula for social media. It hasn’t been around long enough to fully understand all of the nuances to different platforms – especially when they change and grow pretty often. So what if we told you there are simple guidleines to help set your social media strategy and actually have it work? Read more
According to Content Marketing Institute, ninety-three percent of organizations say they rely on content marketing for brand building and demand generation. “Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it” (Content Marketing Institute, n.d.).
Which brands have embraced content marketing and are doing well? Here are just a few that rocked the content scene in 2014. Read more
“Company values are everything. As global marketing director for Whole Foods Market Scott Simons puts it, ‘Values and value are inseparable.’ They comprise the very DNA of an organization and set the bar for what customers can expect from a brand,” (DM News, 2014). Read more
Traditional advertising isn’t as effective as it used to be. There you go – that is my revolutionary lead statement. I wanted to kick off my blog today with the obvious because this is exactly why content marketing has become so important to large and small brands, even one-person shops. If you want to build relevant long-lasting relationships with your customers, creating useful content is the best vehicle to get you there. Read more
