As an account executive your number one goal is to please the client. You are the lifeline between the client and your creative team to successfully deliver your clients’ needs and wants. What is your clients’ number one goal? Gaining, maintaining, and pleasing their customers.

How and where a person consumes media is ever evolving with the advances in technology and a new generation on the rise. Smart phone usage has never been higher, and there is now an app for everything. Consumers are downloading apps to chat with friends, track their budgets, and even have someone else do their grocery shopping for them! The smart phone glued to their pocket is your key marketing tool. Here are tips for marketing to the mobile consumer in 2016.

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The lemonade stand has been around for decades. Picture a young kid and maybe a few friends selling lemonade for some extra cash. The lemonade stand “business” is built around word of mouth marketing. Taking a cue from this old school entrepreneurial adventure, big brands are reverting back to the basics. This article addresses how Fortune 500 companies are implementing age-old marketing trends and face-to-face communication.

“What corner am I going to set up on?
You won’t see a lemonade stand on the corner of a dead end street. They are set up on a busy corner, reaching all different types of consumers. Location is key in business. You must know where you will be most visible to your audience. Whether that is the location of your product within the supermarket, your online presence, or where your brick and mortar building is located – it is crucial. Read more

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. They typically take into consideration customer demographics, behavior patterns, motivations and goals. This information is then used as a tool to drive sales.

How often are these personas created with enthusiasm only to be left on the desk to gather dust? Don’t let your hard work go to waste! A carefully crafted persona can be an asset to an organization. Here are several ways to put your persona to good use.

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With the presidential campaign season upon us, what better topic to dive into than reputation management? Today’s constant access to news stories, updates, sound bites, and social media, brings to light not only what you say or do today but also that closet of skeletons can be opened at any time and that doesn’t just go for presidential hopefuls.

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How did you get started in the industry?
My first job out of college was as an agency art director, which was also my first exposure to delivering creative ideas to clients. Those ideas had to address marketing objectives and/or goals for the project. As time went on, I was included in more client meetings and upfront strategy sessions. This allowed me to essentially fulfill the role of senior account executive for a number of clients. The account background, along with my creative role, enabled me to single handedly meet the needs of my clients – a unique experience for any agency professional.

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