With so many resources, tracking and drawing conclusions from web analytics are more important than ever. No matter how big or small your business, valid analytical data can help significantly in making informed, factually supported business decisions.
One of the largest web analytic platforms rests in Google Analytics, originally launched in 2005. Since then, additional platforms such as AdWords, YouTube, and BigQuery have entered the Google product web mix.
Food delivery has become ever more important in the recent years. People are busier and rely on the advancements taking place in the delivery industry. From one-click orders to robots delivering your favorite pizza, the food industry continues to step into the future.
Recently we blogged about the emergence of different food delivery apps. Now bigger brands, such as Uber, Amazon, and Lyft have continued to launch their services in new cities.
Breakfast is the most important meal of the day, yet some Americans choose to skip their eggs and head straight to their coffee for fuel. That does not seem to be the case for the future. The consumption of breakfast and morning snacks is forecasted to grow faster than the U.S. population over the next few years.
Many brands are already embracing the breakfast trend. McDonald’s introduced breakfast 24/7 in 2015, and it is now available everywhere as of March 2016. With breakfast food not only being desired during the early morning hours, it was a no brainer to extend the service to all day.
We are a society surrounded by constant change. Radio stations. Clothes. Batteries. It’s usually apparent when such things need changed. But what about the less obvious, like your brand logo? Lately there has been noise in the business world surrounding “building your brand” and establishing consistency. So at what point do you consider an update? A refresh? A new direction?
A good place to start is to look at how long you have had the same logo design. It’s important to consider the relevancy of your logo elements. Are the fonts, colors, and imagery still significant with the culture of today? What was once modern and compelling can lose power over time, as it is not uncommon to consequently be considered out-of-touch simply by your identity. A complete overhaul is likely not necessary, but small adjustments to a dated logo can go a long way.
Snapchat has changed a lot since it jumped onto the app scene in 2011. It has become a big part of some big name brands’ marketing and leading the way on the evolution of advertising within apps.
Snapchat has over 100 million daily active users. Of those 100 million daily active users, many are millennials. Snapchat is ranked sixth with highest concentration of millennial users (ages 18-34). Businesses are taking advantage of reaching this younger demographic through a variety of ways.
Here are some tips for your small business Snapchat campaign.
