Virtual reality was once purely an idea of the future, a prototype, something to only be imagined. Today virtual reality is bringing a new area of our everyday routine to life. Digital advertising. Believe it or not, virtual reality is becoming this generation’s next platform for brand storytelling and consumer connection.

What is virtual reality in the context of advertising? Virtual reality (VR) is an innovation in human-computer interaction. Currently VR technology requires a headset display of some sort that immerses users in a 3-D world. As your head moves, the digital display adjusts – more or less tricking the user’s brain into thinking that what they are viewing is real. Thanks to the movement towards light, inexpensive devices and advances in mobile technology, virtual reality finally has the opportunity for mass appeal.

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Food trends come and go and change a little bit each year. The list goes on and on: from the obsession with avocados to clean eating. One thing is for certain, healthy eating and the choice to go organic has heated up and this fire appears to be staying a blaze.

Big brands have taken notice of the organic craze and jumped on the bandwagon by offering more all-natural and organic options. Grocery chains are getting in on the organic trend as well. Aldi announced in 2016 that they are adding more organic-food brands, removing artificial ingredients from some of their products, and adding more gluten-free options.

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Just over ten years ago, what is today known as a “hashtag” was more commonly referred to as a “pound” sign. It wasn’t until August, 2007 that the ‘#’ symbol became a device used in front of a word or words to group the post with other posts about the same topic. The developer and implementer of the hashtag, Chris Messina, came up with the idea to bring people together discussing the same subjects across the Internet. He decided on a hashtag because of its simplicity to use on both mobile and desktop keyboards.

Whether you realize it or not, the hashtag truly has transformed the way we market, converse, and do business online. Today hashtags are the key to SEO and content visibility when it comes to social media marketing. Additionally, they are pivotal in sparking and uniting conversations across the web – on multiple media platforms. Here are some simple ways to maximize the power of the hashtag.

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Digital ads continue to take the world by storm. More and more advertising is moving to smartphones, some which includes audio.

As an advertiser, what do you need to focus on? Audibility or viewability? New technology may be changing the way you measure engagement on your ads and how you spend those precious ad dollars.

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Majority have heard of Snapchat Stories where you can have a snap visible to your friends for a whole 24 hours. Well, Instagram must have really liked the idea. Earlier this week they released their own version of “Stories.”

Snapchat is quickly becoming the source for up to the minute news and updates and Instagram wants in on that party.

So you’re not a Snapchat user and wondering what all this story talk is about. Here is the 411:

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