2016 was a big year for the Catalyst crew. We saw new faces join our team. We said goodbye to our home of 15 years, and moved into a beautiful, new creative space. We saw success and spent a few afternoons playing shuffleboard and corn hole to recharge our creativity.
We are jumping into 2017 with a set of new goals, not only in the workplace but personally. While statistics tell us that 80% of New Year resolutions fail, the Catalyst team is confident we’re the other 20!
2016 was a big year for shoppers. There were some big changes in the world of delivery. Big names like Amazon and Domino’s introduced the “one-click ordering.” The fewer steps to placing an order or purchasing via your phone has been a huge trend this past year.
Delivery apps were also popping up or becoming more popular in 2016. Uber launched UberEATS in May 2016 to keep up with other food delivery apps. But the biggest trend in food delivery apps has been grocery delivery.
A few weeks ago, we talked about how to amp up your holiday marketing campaigns before the start of the season. Now, just a couple weeks away, sales are trickling in and you wonder if it’s too late. The answer simply: it’s never too late.
According to a recent study conducted by CivicScience, 28% of consumers identify as a “Last Minute Shopper”, meaning they wait until the last few weeks before Christmas to do all of their shopping. Compared to other customer segments, these individuals skew towards being childless, 24-35 year olds. The same report shows that this customer segment is 25% more likely to use Pinterest than the general population. These last-minute shoppers are 83% more likely to use Snapchat than the general population. They are also 2.5X as likely as the other shopping groups to watch online TV and news.
Seeing that this is a very different shopper than those you may see during Black Friday or those end of season sales in October, check out our 10 great do’s and don’ts for marketers to consider when trying to capitalize on the last minute holiday shopper sales:
Fall football advertising kicks off way before the fall. You start hearing commercials on the radio, television, and signage in stores towards the end of summer, gearing up for the upcoming football season. Retailers bank on party food sales during the hype of one of America’s favorite past times, with some spending the big bucks for a prime spot on viewer’s televisions.
According to Variety magazine, advertisers are paying more for less this football season. The cost of a 30-second ad in CBS’ “Thursday Night Football” rose nearly 15% and the average cost of a 30-second spot on NBC during Sunday Night Football is a whopping $650,000.
With the price of televisions ads, advertisers are putting money behind digital and reaching consumers on their mobile devices.
With Thanksgiving just around the corner and Christmas and Chanukah a mere 34 days away, it is apparent that the holiday season is upon us. In the retail world that means it’s time to ramp up your marketing and advertising efforts to close out Q4 sales on a high note.
It’s true that this season can be convoluted with messages from a variety of products, brands, causes, and events – but there are many strategic ways to take advantage of consumer’s shopping patterns and close a sale. It’s a must to maximize touch points on the shopper journey, from start to finish.
