Beer has always been a popular drink and now craft beer has taken the main stage. More and more breweries are popping up and the craft style only continues to get more popular. Grab a brew and check out our video that highlights national and local beer trends featuring some local breweries here in Fort Wayne!
Pinterest. Your go-to source for recipes, outfit inspiration, wedding planning, home décor ideas, etc. With over 150 million monthly active users, Pinterest’s audience is pretty dang big and with advertising features continuing to grow, marketers are finding more and more reasons to be on the platform.
Advertisers on the platform are well-versed in their Promoted Pin campaign options and now some are even dabbling in API integration to connect their data with Pinterest to produce a customized Pinner experience.
March is a month full of brackets, business, and more brackets. The NCAA basketball tournament generates a lot of commotion in the workplace. In offices across America, it is not uncommon to see coworkers generating friendly competition by hosting bracket challenges.
We can learn a lot about marketing from the impact of the tournament on consumers. The ESPN Tournament Challenge has drawn consumers to submit about 14 million brackets. This is a new record breaking last year’s 13 million. By creating a nationwide competition, the NCAA has gained viewers who may not watch the tournament otherwise. This increase of brackets shows how strategically creating a competition can attract more business.
Snapchat has always been a sort of cryptic social media platform. Just as the pictures sent on Snapchat vanish after ten seconds, the whole concept of the platform can be difficult to grasp, especially for brands seeking advertising opportunities.
Snapchat is unique from other popular forms of social media in that it’s not a constant feed of posts. Instead, it allows users to share time-sensitive pictures and videos with one, several, or all of their friends on the app. It has become a favorite social platform for many, and now has over 150 million daily active users. Clearly there’s an audience to be reached on Snapchat, but how does that translate to brand engagement? Here are some Snapchat success stories that have taught us a thing or two about using the platform effectively.
The world of craft beers is one full of innovation and creativity. Craft beers are known for their unorthodox tastes and brewing practices. Breweries are constantly looking for new, interesting ways to make their beer stand out.
One type of beer becoming popular is sour beer. Sour beer is known for its tart flavor created by the yeast and bacteria during fermentation. This style of beer is praised for its deliciously complex and unique flavor. The profile of sour beers can range from dense and earthy to light and refreshing. Milk stout is a stout style beer containing lactose, a sugar derived from milk that cannot be fermented by yeast. The lactose in the beer gives it a sweet taste.
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