Packaging sends a message not only about the product it contains, but also about the brand itself. So, what message do consumers want to hear? We took a look at what’s popular in packaging right now, and the brands that are bringing these trends to life.
You’ve read a million blogs about how everything is switching to digital. They give you a brief synopsis on why to advertise digitally, but not a plan or even how to do it. That’s where we step in.
We’ve been doing the whole digital thing for a while now, and we know what we are talking about. Whether it’s running an ad campaign on Google or building out a landing page to drive traffic – we got it down.
The competition between Facebook and Snapchat is growing more intense every day as both of the social media giants try to out-innovate each other and win over the masses. Recently, this innovation has looked more like imitation, with Facebook adding several features that are extremely similar to those on Snapchat.
The Stories feature is the most significant one that Facebook has modeled off of Snapchat. On both platforms, Stories allows users to share a compilation of photos and videos that will disappear after twenty-four hours. On Snapchat, Stories are housed on the Stories page, where they are visible to all of a user’s friends. On Facebook, Stories appear at the top of the News Feed, and can be shared with all of a user’s friends or just a select group. Many people are viewing this tweak as a positive change from Snapchat’s version, because it lets users determine who can see their Story.
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