Packaging is what draws the consumer’s eye in-stores. This is your make or break moment in crowded aisles of competitors. Does your design have what it takes to get noticed?

When marketing a product, new or old, the packaging design needs to showcase the brand’s identity and establish a connection with consumers.

Some hot trends hitting packaging in 2016 thus far: geometric patterns, old- fashioned designs, and ASAP (as simple as possible). This year, packaging designs have stuck to the clean and simple look, making packaging more appealing to the eye and your guests’. Brands want consumers to display their product on their shelves instead of throwing it under the sink or in a drawer.

Here are a few things to keep in mind when coming up with your next killer packaging design.

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From the latest iPhone to a beautiful Bahamian resort to a new line of gourmet ice cream, it’s no secret that some products practically sell themselves.

But the words ‘mortgage’, ‘banking’, and ‘loans’ just don’t have the same ‘je ne sais quoi’ as a spoon diving into creamy chocolate or tropical beaches with pristine waters. While your financial institution may not have the same appeal as an exotic vacation, marketing can be extremely effective if done tactfully. With a portfolio consisting of banking and credit union clients we are here to unveil the art of marketing these not-so-naturally-appealing products and services.

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Social media has become much more prevalent in marketing campaigns. Companies around the globe are using social media and seeing an increase in ROI for their clients. In 2015, 46% of online users counted on social media when making a purchase decision.

The advancements of social media marketing and measuring analytics have related in U.S. B2B marketers being projected to spend more than $100 billion on social media advertising by 2017.

Stats show that social is where it’s at. It is not a want, but a need. Whether your campaign’s goal is exposure or that precious click through that could lead to a purchase, social media is a must on the digital side.

It’s easy to incorporate social media into your campaign strategy, but how do you make it successfully impact your goals?

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Understanding your brand’s digital strategy and optimizing each tactic is pertinent to the success of a campaign.

When it comes to paid advertisement and ROI, what is the best option? Do you stand behind the broadness of awareness that is associated with impressions? Or do you invest in the interaction with users that is associated with a click?

Simply put, an impression is a view. This is often referred to as Cost Per Mile (CPM). Essentially you pay a fee for every 1,000 viewers of your ad. This is a great tactic if you are focused on trying to spread awareness about an event or get your name out there, it’s generally difficult to get a measurable action with this approach.

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Launching a new project is an everyday task in the world of agencies. As an account executive you frequently wear the hat of project manager. Relaying your client’s vision to the creative team is your number one goal. Here are a few steps that will make you the king or queen of product launches.

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