Earlier this week, the U.S. Food and Drug Administration (FDA) and First Lady Michelle Obama unveiled updated nutritional information for most packaged foods sold in the U.S.

Some of the changes include: “calories” and “servings” being highlighted larger on packaging, serving size more closely reflecting the amounts of food that people currently eat, and a dual column on food items such as ice cream that could be consumed in one or multiple sittings will indicate “per serving” and “per package” calorie and nutrition information.

So what does this change mean for the advertising world?

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Facebook is a go-to for social media advertising, with three million advertisers. Marketers are forking over the cash, billions to be exact, to use Facebook in their ad campaigns.

So how do you make sure your Facebook investment is money well spent?

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Whether or not its pronounced with a soft ‘g’ (like Jif, the popular peanut butter brand) or a hard ‘g’ (like Gift, those things you receive on special occasions) still remains debatable in social circles.

What is not debatable about the GIF (Graphics Interchange Format) is that it has rapidly become the language of choice in digital messaging for millennials. Similar to the idea of a Bitmoji, meme, or video, GIFs align with the cultural behavior or using content and culture to communicate instead of words.

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Social media is usually a big part of current digital campaigns. 92% of small business owners who use social media agree social media marketing is important for their business. There are many different routes you can take with reaching your audience, with the average social media user maintaining five accounts, and all routes can lead to ROI.

First things first, what do you want to achieve? There are several goals you can apply to social media. Do you want new followers? Clicks to your website? Sign ups for email? Establishing your goal will help you choose a platform and help you decide how to best reach your audience.

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It’s hard to forget the catchy tune of the Wonder Ball candy commercials where a bunch of kids pop open their chocolate shell to find a tiny toy waiting. Then there’s the Ring Pop—all the rage during the ‘90s. Commercials can be captivating, especially when they involve cool, sugary treats!

The average child consumes more than 5,000 televised food ads annually, accordingly to the Institute of Medicine. In fact, many studies have lead researchers to believe that food marketing is a significant contributor to childhood obesity.

In an effort to curb the trend, the council of Better Business Bureaus in partnership with the National Confectioners Association announced a new self-regulatory initiative that promotes responsible advertising to children. The initiative is called the Children’s Confection Advertising Initiative (CCAI). Participating companies agree to not advertise directly to children under the age of 12. It is very similar to the Children’s Food and Beverage Advertising initiative (CFBAI)—also a self-regulatory program targeted towards larger confectionary companies.

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