As 2021 has come to an end and we enter a new year, it’s important to touch on some social media trends we can expect to see in 2022. Below are seven trends to watch out for:

I’m sure you’ve heard the phrase “never judge a book by its cover.” Well, when it comes to your packaging for your company/brand, the design plays a crucial part. The impact your brand has on customers starts with the design of your packaging. No matter what the product or occasion, unique packaging can increase the attractiveness of your brand and gives you the opportunity to make a lasting impression. We helped our clients at Tyson Foods design a unique and fun prize box for their internal video game themed sales program. Below we will look at a few ways we helped their vision come to life.

With football being one of the most widely recognized and watched sports, the season offers multiple opportunities to incorporate sports into your food and beverage marketing strategy. Incorporating catchy headlines and sporty elements within a multichannel marketing program provide the best results. By using multiple channels throughout one campaign, you are not investing all your marketing efforts in just one place but rather utilizing a variety of opportunities to increase your visibility with both current and potential customers.

More than 35% of consumers start planning their holiday shopping before the end of October.  What does this mean for your business? You should already be planning for the upcoming holiday, ideally having a program outlined before the end of August. This early preparation allows you time to set realistic campaign goals, properly organize content, and ensure that you have all the pieces necessary for a well-rounded program.

It is no secret that the 2020-2021 school year was everything but standard for students, teachers, and parents. Health officials have said that they expect things, for the most part, to return to normal in the fall. Some districts may opt to keep a hybrid schedule while others plan to return full time with masks and there could be other modifications like how kids eat in the lunchroom, ride the bus, or engage in sports.