Pinterest is often overlooked in the landscape of social media marketing. It is very different from every other social media in its interface since the least amount of emphasis is placed on the text. Compare it to another image sharing platform like Instagram. Images rule the Pinterest homepage and these images are often direct links to websites. 50% of Pinterest users say they’ve made a purchase directly from a promoted pin. Sounds pretty tempting right? Read on to see if Pinterest is the right place for your brand.