As any good business owner is aware, the holidays are a crucial time to connect with shoppers. In fact, in today’s world, holidays have almost become synonymous with shopping. Just think about it. There’s shopping for meals for all the family gatherings, gifts, a tree, Black Friday shopping, Small Business Saturday, and Cyber Monday (just to name a few). With all this shopping potential, catching a shopper’s attention during the holidays can be a challenging task but is crucial to success for any business. So, how can you stand out? Below are a few ideas to help get you started:
First, create a plan before the holidays are here. Planning months ahead of the season gives you time to organize the perfect campaign before you get too busy. Planning your strategy early also gives you the opportunity to gather information about your current shoppers and target audience to create tailored promotions or content geared specifically for them. Taking the time to research other creators’ content as inspiration for your holiday campaigns can also help get your ideas flowing to truly make your campaigns unique. This personal touch will go a long way and help you stand out among the competition. Another benefit of planning in advance is that it allows you to start your campaign in a timely fashion and ensures that you don’t miss out on any important dates. Avoiding gaps in content ensures you won’t be behind the competition and shows consistency to your shoppers.
Next, make sure you feature a wide variety of content as you plan out your strategy that all have a holiday design. For example, make sure you have a mixture of still photos, gifs, videos with holiday themed decorations and props. Also try spacing out your holiday promos with a content calendar, so that you aren’t posting similar content over a short period of time and possibly losing your consumers attention. Try to find ways, both obvious and subtle, that you can incorporate the season without having to add too much copy into the design. Remember that you have a short window of opportunity to grab their attention, so you need to make an impact in a brief amount of time. Try asking yourself, “if I were the consumer, would I enjoy this imagery? Would I want to purchase this product?” See some images and videos below for some holiday content we created for our client Tyson Foods, Inc.
Finally, if you are running a specific promotion during the holidays, keep a cohesive design throughout all platforms including social, email campaigns, SMS marketing, digital ads, coupons, handouts, etc.). A great example of this is the Holidays Made Easy campaign that we created for our client Tyson Foods, Inc. This campaign featured a beautiful rotisserie chicken with simple holiday décor and coloring that was featured across in-store and digital channels so that shoppers could easily connect all the marketing pieces back to the same promotion and brand.
Some other helpful tips for holiday marketing:
-Research your insights on all social media platforms
-Run holiday themed giveaways
-Partner with influencers to promote your holiday promos
-Take advantage of Small Business Saturday
-Intensify your email marketing
-Boost your content
-Create a sense of urgency with limited-time offers
These are just a few easy ways to get started for your holiday strategy and planning. If you need a partner to help outline a strategy and get you ahead of the holidays, contact us today!
