The biggest trends in marketing right now all focus on relating directly to the client. One of the best, easiest, and most accessible ways to do that for any brand is hosting live streams. Facebook alone has invested $50 million in improving their live streaming capabilities. How are some of the top brands using live video?
Experian
Experian is a credit reporting company that goes live every Wednesday in what they call their #CreditChat series. Topics that they cover range from things like retirement planning, identity theft prevention, and the costs of pet ownership. Panels of financial experts rotate out every week to best suit the topics. These chats take place on YouTube, Twitter, Periscope, and Snapchat.
Sephora
Cosmetics store, Sephora, utilizes Facebook’s live streams to host makeup classes featuring new and notable products. Not only are they able to show off new products and new techniques but also if people watching live have questions, they can interact with the brand and their representatives as the stream goes on. This creates a sense of connection and brand loyalty.
Nissan
In 2016 Nissan debuted its new Maxima through a live stream. This made their brand and their special announcement accessible. While the event was happening at the New York Car Show, enthusiasts everywhere could still take part in the event and interact with each other from all over the world. Nissan isn’t the only one to live stream special events either. Spotify has streamed concerts, GM unveiled their Chevy Volt on Facebook, and GE used drones to tour their newest facilities.
Live video builds a community among clients and it also builds trust in a brand. The YouTube channel, UnboxTherapy, has over 11M subscribers due to his dedication to honest reviews of products. Since he has such a large following, companies use him as an influencer for reviews. 70% of consumers are more likely to trust a peer than a business.
Interested in integrating video into your digital plan? Let’s talk.
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