The holidays are the perfect time to cheerfully connect with your clients; and with 2020 being a challenging year for so many, it is that much more important. We’ve put together a variety of last minute holiday marketing ideas that can easily be executed and will benefit your brand this season.
Holiday marketing is crucial for any business. It encourages creativity, tests your brand’s ability to grow and adjust, upgrades marketing standards, provides both your business and your customers mutual benefits, and continues holiday shopping rituals.
One simple way to get your consumers in the holiday spirit is holding a giveaway on social media. This will help your social accounts gain more followers, boost your brand awareness, and promote your products; all while benefiting your shoppers.
Another option is to run a holiday influencer campaign. Doing this will extend brand awareness during the holidays, which is the most competitive time of the year. It also assists to create a story that resonates with your brand and your buyers.
Another option for your loyal shoppers is running a customer appreciation campaign where you shout out your followers or give them certain deals. This shows your buyers that you truly appreciate them. You can also share free downloadable resources with your customers to show you are an authentic business who enjoys giving back.
Showing that your business is selfless and cares about the larger community is perhaps the most important thing to do during the holidays. You can showcase what your brand cares about by donating a certain percentage of sales to a local charity. People tend to buy from businesses whose values align with theirs. Some great tips and practices to remember when running these campaigns are to sort out your goals, appeal to holiday emotions, personalize everything but also not to be too persistent.
The holidays are an important season for any brand. Partner with us today to see how we can help now and as we launch into 2021!