Blog

Earlier this week, the U.S. Food and Drug Administration (FDA) and First Lady Michelle Obama unveiled updated nutritional information for most packaged foods sold in the U.S.   Some of the changes include: “calories” and “servings” being highlighted larger on packaging, serving size more closely reflecting the amounts of food that people currently eat, andRead more

Facebook is a go-to for social media advertising, with three million advertisers. Marketers are forking over the cash, billions to be exact, to use Facebook in their ad campaigns.   So how do you make sure your Facebook investment is money well spent?  Read more

Whether or not its pronounced with a soft ‘g’ (like Jif, the popular peanut butter brand) or a hard ‘g’ (like Gift, those things you receive on special occasions) still remains debatable in social circles.   What is not debatable about the GIF (Graphics Interchange Format) is that it has rapidly become the language ofRead more

Social media is usually a big part of current digital campaigns. 92% of small business owners who use social media agree social media marketing is important for their business. There are many different routes you can take with reaching your audience, with the average social media user maintaining five accounts, and all routes can leadRead more

It’s hard to forget the catchy tune of the Wonder Ball candy commercials where a bunch of kids pop open their chocolate shell to find a tiny toy waiting. Then there’s the Ring Pop—all the rage during the ‘90s. Commercials can be captivating, especially when they involve cool, sugary treats!   The average child consumesRead more

Packaging is what draws the consumer’s eye in-stores. This is your make or break moment in crowded aisles of competitors. Does your design have what it takes to get noticed?   When marketing a product, new or old, the packaging design needs to showcase the brand’s identity and establish a connection with consumers.   SomeRead more

From the latest iPhone to a beautiful Bahamian resort to a new line of gourmet ice cream, it’s no secret that some products practically sell themselves.   But the words ‘mortgage’, ‘banking’, and ‘loans’ just don’t have the same ‘je ne sais quoi’ as a spoon diving into creamy chocolate or tropical beaches with pristineRead more

Social media has become much more prevalent in marketing campaigns. Companies around the globe are using social media and seeing an increase in ROI for their clients. In 2015, 46% of online users counted on social media when making a purchase decision.   The advancements of social media marketing and measuring analytics have related inRead more

Understanding your brand’s digital strategy and optimizing each tactic is pertinent to the success of a campaign.   When it comes to paid advertisement and ROI, what is the best option? Do you stand behind the broadness of awareness that is associated with impressions? Or do you invest in the interaction with users that is associatedRead more

Launching a new project is an everyday task in the world of agencies. As an account executive you frequently wear the hat of project manager. Relaying your client’s vision to the creative team is your number one goal. Here are a few steps that will make you the king or queen of product launches.  Read more